IT'S NOT THE SAME BUT IT'S THE SAME. LA POLAR & CALVIN KLEIN


Hace un tiempo, Ripley sorprendió a todos inspirándose casi de manera literal en la publicidad de Dolce & Gabbana. Cuando se trata de dar con nuevas campañas, muchas veces las marcas no despliegan completamente su originalidad y deciden apegarse a fórmulas ya probadas, que tuvieron éxito en otros lugares del mundo y la adaptan a la realidad chilena. Ese es el caso de La Polar, multitienda nacional que estrenó hace unos días algunos videos que resultan similares a los que la marca Calvin Klein mostró a principios de los años '90, para promocionar su perfume CK One. Allí, la juventud y una nueva generación se apropiaron de referentes directos de la era Richard Avedon/The Factory con Andy Warhol y ahora se diluyen en la promoción de Jeans y Polerones de la mano de La Polar.





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