LE DESIGNER. THE RETURN OF (PAULINE) TRIGÈRE



Entre los años '50 y los '70, una elegante diseñadora europea se establecería en Estados Unidos consagrando una carrera llena de hitos. Pauline Trigère consiguió llevar un camino casi al revés de quienes persiguen una carrera en la industria, alejándose de la meca de la alta costura para convertirse en un nombre fuerte del pret-a-porter. Así creó abrigos, logomanía y vestidos de cóctel.






Casi inadvertidamente, esta semana se realizó el relanzamiento de la marca de la diseñadora, Trigère. Franklin Elman es el Director Creativo responsable de impulsar este nuevo estilo en un mercado lleno de alternativas, pero para ello se apoyó en la marca clásica y sus archivos. Armó una presentación en pleno NYFW F/W 2018, apelando al futuro con aires del pasado y así revivió Trigère, la diseñadora que alguna vez vistió al personaje de Patricia Neal en el clásico Breakfast at Tiffany's (1961).





4 comentarios:

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